Que Lo Que is the definitive Latino experience in New York City nightlife. Since 2011, it has remained the city’s most consistent and culturally rooted Latin event, driven by live música típica and the classic genres that shape Latin identity. Each event attracts 800+ attendees and follows a format grounded in tradition: live típico, Merengue, Salsa, Bachata, Spanish Rock, and Reggaetón. The environment reflects the feel of an authentic Latin house party, elevated with the scale and energy of a major NYC nightlife experience.

Over fifteen years, Que Lo Que has become a cultural staple with a loyal audience and a proven platform for brands seeking direct access to a multi-generational New York Latino crowd deeply connected to music and heritage.